Consumer Insights industry is being disrupted by big and small data, AI/ML, Virtual and Augmented Reality, and the Internet of Things. I am always interested in platforms and solutions that combine strong methodologies with insightful data, AI/ML, AR/VR, and IoT to generate consumer insights.
From a maturity side, preferably scalable platforms, proven in the market, to scale for our Business Units.
I lead the Consumer and Market Knowledge (CMK) Services for Procter and Gamble. Our services are part of the internal shared services organization. We integrate & unleash consumer insights through innovative solutions, automation, scalable analytics & activation partnerships that deliver faster P&G Brand and user growth to levels our competitors can only dream of. My team has a skillset stack from product and service management, consumer insights, vendor management, AI engineering, and IT platforms development and operations. Our services and platforms are being used by all categories and markets in P&G.
All opinions expressed here are my own.
Passionate about AI, Consumer Insights, SaaS, Marketplaces and startups.
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